I got into design the way most people get into things that matter: I couldn’t stop thinking about it.

I was in high school when I first noticed what a well-designed album package could do. Not just the artwork, but the whole object. The way a special edition release could turn a CD into a story, an experience, a thing worth keeping. Faith No More. Tool. NIN. Bands that understood that the experience didn’t start when you hit play. I wanted to make things like that.

I went to the Art Institute of California in Los Angeles, graduated with honors in 2009, and have been working in branding, packaging, and graphic design ever since. Almost 20 years of it now, across industries, both sides of the country, budgets, and briefs that ranged from very clear to almost entirely made up on the spot.

Here is what I’ve figured out in that time: most clients know what they want. They just need someone who listens carefully enough to find it, and is skilled enough to make it real. That’s what I try to be. I ask questions. I deliver before the deadline. If I think something isn’t working, I’ll tell you. If you disagree and want to keep that direction, I’ll do my best work anyway. That part I can’t really help.